SSLRP, pronounced ‘slurp’, is a marketing platform for restaurants and local businesses in Malaysia. Real time deals marketed from these outlets are integrated within the iOS application that curates the best deals from your favorite restaurants and cafes according to your location.
In 2018, I was a high school student at HELP Academy, and the issue students like myself was facing is the inaccessibility of getting meals within the school compound. Due to the campus’ structure, students had to go off campus and find affordable meals. Because restaurants were not incorporated within the school, food prices were not set and can sometimes be expensive for students.
Creating a platform where students can purchase food within their proximity, and right away so that students can save more money.
“I’m always rushing between classes and trying to find an affordable option. This is perfect!”
I worked on the visual designs, interactive prototypes, and conducting user interviews as well as brand competitor analysis.
“I need to be efficient during my lunch break and SSLRP makes finding and choosing food way easier.”
Since our target audience was mainly students, we wanted to gamify the experience and made it fun for student to look forward to use the app all the time. Hence, we created a leaderboard section where students can compete with their friends who has SSLRPed the most deals weekly.
Additionally, I wanted to make an iteration of my app design because the colors and design principles of card menu, navigation bar, and other features were not compliant with rules for designing for accessibility and methods of inclusive design. Hence, we redesigned the screens following the WCAG guidelines and also revamp the card UI to follow Google’s Material Design principles.
With our prototype, we measured whether users used the app when it was time to eat and we found that 4 out of 5 (80%) of users referred to the app before deciding where they wanted to eat and what where they were going to eat.